Digital Marketing Solutions for Tallahassee Businesses
Today’s competitive business environment contains highly educated consumers and many of them use the Internet to research local companies they have heard about either by word of mouth or some other advertisement. Business owners can leverage this trend to their advantage if they understand the difference between Relationship marketing and traditional, or noise, marketing.
Relationship marketing understands that consumers want to do business with people they know and trust. They will even pay a little more to be treated special with exceptional customer service and the sense that they have a growing relationship with that business.
Noise marketing focuses on the business and not the customer by telling them how they have the best office, the most qualified staff, the best service, the lowest price, and on and on. Consumers already expect to hear those lines from every company. Most consumers veto this type of marketing by changing channels or fast forwarding their Tivo.
In the past, most businesses would be a name behind a product. Nowadays that name has a face, a voice, and a reputation, whether they’re wanted or not.
So how do you put on a face, deliver your voice, and showcase your reputation to a potential customer? One of the most effective ways is to utilize video on your website and in your other digital relationship marketing efforts. Video is the next best thing to being there and it gives your customer an instant feel for your personality, demeanor, and a personal look into your business.
Research shows that using video correctly in a digital relationship marketing strategy is far more effective in influencing a call to action than just plain text and pictures on a website or “noisy” radio and television ads.
Pro Web Communications has a complete and very affordable digital Relationship marketing package to accomplishing these goals. This package consists of some very powerful tools and strategies that we will show you how to use in order to engage your potential customer or client and begin that very important relationship building aspect. These include:
1. A high-definition video of up to two minutes or so for your company message that can be embedded on your website and placed in your digital company profile.
2. A high quality, custom created 4 page digital company profile or catalog of your company and personal information. These can be emailed to potential customers for enhanced customer service.
3. An Autoresponder to automate the dissemination of your company information to clients and customers.
We invite you to look at some of the examples below of our digital company profiles and how they are being used. Please contact us for services and pricing information. Also, ask about our discount for Chamber of Commerce members.
DIGITAL MARKETING COMPANY PROFILES
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1. Digital Executive Profile – Jay Ralstin, mortgage executive for Premier Bank.
2. Atlanta Brain & Spine Clinic – Dr. Regis W. Haid, Jr. MD
3. Social Security Disability Law Firm – Chris Borgia, Esq.
4. Capital City Bank – Online Banking brochure
